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As we move into a Web3 world, blockchain can help make the businesses of the future more trustworthy, streamlined, and credible. A recession may be on the way. Now is the time to develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. We answer some basic questions about what Salesforce does, what Salesforce CRM software is used for, and how Salesforce works.
Get ready, Trailblazers. We've got some serious celebrating to do. Join us at Dreamforce in September for learning, inspiration, connection, and fun! Tools like self-service storefronts and automatic product recommendations will keep customers satisfied and improve your operating margins. Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.
What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform. Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. These recent winners at Cannes Lions reinforce the powerful idea that business can create the changes we need in the world right now.
How can you maintain trust with your teams and customers in the middle of a global trust crisis? Watch out for three common pitfalls. Lots of people waste lots of time doing things that don't add value to their jobs or the business. Data literacy is a key driver of employee happiness, productivity, and innovation, but most employees say they lack this key skill. Here's why it's become more important than ever to change that.
Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. Expert insights and practical how-tos to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications.
Ask The Trailblazer is an equality-first social series for those who are getting certified, landing their dream job in the Salesforce ecosystem, and sharing their experiences with other Trailblazers to follow. Planning to take a Salesforce Certification exam? Discover the best advice from Salesforce pros to help you prepare, and keep you calm and confident, for your test day.
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